About project

In the dynamic field of veterinary medicine, effective communication, streamlined processes, and personalized care are essential for both veterinary professionals and pet owners. This case study explores the development and implementation of a custom CRM platform tailored specifically for veterinary services, benefiting both veterinarians and pet owners alike.

12 months duration
11 technologies
4 specialists
USA geography

Main goals of the project

  • Provide a unified platform where pet parents, doctors, and groomers can access and manage each pet’s full medical and grooming history.
  • Enable easy booking, rescheduling, and tracking of veterinary and grooming appointments for all users based on their roles.
  • Support Multi-Role Access: Doctors, Groomers, Pet Parents.
  • Improve Communication and Collaboration: Facilitate smooth communication between all involved parties — doctors, groomers, and pet owners — through in-app messaging or notifications.
  • Track and Visualize Pet Health Data: allow users to view trends in their pet’s health through visual dashboards, reminders, and health updates.
  • Ensure Data Accuracy and Continuity: Maintain consistent and accessible health records across the pet’s lifetime, regardless of provider or visit history.

Challenges and solutions

Manual Processes organization

The clinic relied heavily on manual processes for appointment scheduling, client communication, and medical record management, leading to inefficiencies and errors.

Limited Client Engagement

The clinic lacked tools to engage with pet owners beyond clinic visits, resulting in missed opportunities for education, follow-up care, and preventive medicine.

Data Fragmentation

Information about patients, appointments, and treatments was scattered across multiple systems and paper records, making it difficult to access and share critical data in a timely manner.

Appointment Management System

A user-friendly interface for appointment scheduling, allowing staff to efficiently manage appointments, avoid conflicts, and send automated reminders to pet owners.

Client Communication Hub&Engagement Tool

Personalized client engagement tools, including automated reminders for appointments, vaccinations, and medication refills, as well as educational resources and tips for pet care.

Medical Record Management

Comprehensive electronic medical record (EMR) management capabilities, allowing veterinarians to easily access, update, and share patient records securely.

Functionality

Appointment Management
Ability to schedule appointments for veterinary consultations, vaccinations, surgeries, and other services, calendar view for easy visualization of appointments by day, week, or month, automated appointment reminders via email or SMS.
Client Communication Hub
Secure messaging platform for real-time communication between veterinarians, staff, and pet owners. Also notification system for appointment confirmations, reminders, and follow-up instructions.
Medical Record Management
Electronic medical record (EMR) system to store and manage patient information securely. Customizable templates for recording patient history, examination findings, diagnoses, treatments, and follow-up notes.
Client Engagement Tools
Automated reminders for upcoming appointments, vaccinations, and medication refills tailored to each pet's needs. Educational resources and tips for pet care, including articles, videos, and FAQs, accessible through the CRM platform or client portal.
Reporting and Analytics
Customizable dashboards and reports to track key metrics such as appointment attendance, revenue generated, and client satisfaction scores. Analytics tools to analyze trends, identify opportunities for improvement, and make data-driven decisions.

Features that make this project unique

A digital "Health Passport" for each pet

Easily track each pet’s medical history, vaccinations, visits, and treatments in one secure, digital profile.

Community Engagement Platform

Connect with other pet owners, share tips, ask questions, and stay involved through an interactive community space.

Automatic Documentation Generation

Quickly create and access vet visit summaries, vaccination certificates, and medical forms—automatically generated and always up to date.

Pet Socialization Events Calendar

Discover and join local socialization events, training sessions, and pet-friendly meetups to keep your furry friend active and social.

Tech stack

Frontend Technologies
Angular
Backend 
Technologies
Node JS NestJS Typescript PostgreSQL Redis
Cloud Services
AWS S3 AWS SES AWS Cognito
Technologies & Platforms
Websocket Figma

Optional features that can be added to similar project types

Nutritional Analysis and Meal Planning

Nutritional analysis tools that evaluate a pet’s dietary needs and preferences, generate personalized meal plans, and suggest appropriate pet food brands and recipes, promoting optimal nutrition and weight management.

Pet Activity Challenges and Leaderboards

Interactive activity challenges and leaderboards where pet owners can compete with each other to achieve fitness goals, earn rewards, and track their pet’s progress in areas such as exercise, agility, and obedience training.

Pet-Friendly Travel Planner

A travel planning tool that curates pet-friendly destinations, accommodations, and activities tailored to each pet’s preferences and needs, ensuring a stress-free and enjoyable travel experience for pets and their owners.

Virtual Pet Adoption Platform

A virtual pet adoption platform integrated into the CRM, connecting prospective pet owners with adoptable animals from local shelters and rescue organizations, facilitating the adoption process and promoting responsible pet ownership.

Pet Behavior Predictive Analytics

Predictive analytics algorithms that analyze historical behavior data to anticipate potential health issues, behavioral changes, or stress triggers in pets, enabling proactive intervention and preventive care strategies.

Gamification of Preventive Care

Gamification features that incentivize pet owners to engage in preventive care activities such as regular wellness exams, dental cleanings, and parasite control measures, earning rewards and discounts for compliance.

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