Business intelligence is a set of tools for gathering data from multiple sources, analyzing and transforming it into a meaningful form.
Areas of application in the hotel business:
Classification of customers.
Analysis of reservation patterns.
Revenue management.
Advanced pricing strategies.
Analysis of distribution channels.
Insight into direct competition.
Benefits:
Upgrades decision making.
Improves your marketing and revenue management strategy.
Enables hotels to adjust to the latest trends.
Increases overall operational efficiency.
Promotes growth.
Adds value to the hotel brand.
